MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL
CHARITY COLLABORATION
A bracelet was created in collaboration with charity Women for Women International, with all profits going to the cause. In addition to the packaging, events were held to support bracelet sales. This required vinyl, in display signage, invitations postcard and packaging insert to explain both the charity and marketing campaign #SheInspiresMe where customers were encouraged to talk about and gift the bracelet to a woman who inspired them.
SERVICES DELIVERED
Campaign Concept
Event colleteral - invitations, menus, signage
Website, social, and email assets
Retail environment - vinyls, lightboxes, installations
Packaging Design
Direct Liaison with Founder
Packaging
A purple foam pouch was created within the MV specifications so that it was a perfect fit inside the icon purple box. We created a combined lock-up of both logos that was sympathetic to both brands.
SheInspiresMe Events
To support the events vinyls, invitations and other supporting collateral was designed and pulled together.
The Results
Signature bangle became:
• Women for Women International became and official charity partner with MV
• Profits were donated to WFWI
• Gained wide spread media coverage and hype
• Future charity partnership were created
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