Eventful 🥂 Branding & Website For A Business Pivot
I was recommended to Caroline & Claire by another client which is always exciting! Caroline founded Eventful, global events agency in 2002 and recently it was acquired by Aeorema Communications plc. Being an events company the Covid-19 pandemic hit hard, and with all venues closed and most working from home Caroline & Claire had to come up with a new service that supported their longstanding clients through the lockdown.
The Problem:
The travel bans we saw in the early part of 2020 meant incentive travel wasn’t on the cards and clients were looking to keep their in-house incentive programs in place to motivate staff through this difficult time. Caroline developed the idea of unique money-can’t-buy experiences within the UK, that single household groups could make instead of the group travel rewards they had been used to. Using their wide network in the hospitality industry, new packages were drawn up at some of the UK’s most prestigious hotels including Gleneagles, The Dorchester, The Mandarin Oriental, Thyme, The London Edition and many more.
The Solution:
On our first call, we talked through the new business venture as well as the current branding, current website and how to bring everything together cohesively. We discussed separate website builds but went for updating the Eventful branding and the current website, including migration to Squarespace. The branding also included sub-marks (kind of like a logo!) for each brand of the business ‘Eventful Experiences’, ‘Eventful Incentives’, ‘Eventful Venues’, and ‘Eventful Events’. We also created a PDF brochure of the partners and aspects of the business.
Check out the final website:
The Results
Prior to launch day the team shared the new site with their partners and received some wonderful feedback:
“I just wanted to send you a quick note to congratulate you on the creation of Eventful Experiences. This is brilliant, refreshing and innovative, and all presented with elegance and sophistication.” – Business Development Manager
"The website looks amazing and I fully appreciated there was a huge amount to do there in a very short space of time!” – Hotel Partner
“WOW - Congratulations!! The site looks really wonderful.” – Hotel Partner
Since launch enquiries have been coming in for the services, as well as new interested partners both in the UK and internationally, which is opening up even more doors for ongoing business. There has been press coverage of the new business venture and it’s looking to be a big success.
If you are ready to challenge the status quo or pivot your business, I’d love to support you. You can get in touch with me by clicking the button below, or if you want to check out a few more of my website design projects have a look at the carousel below.
