SERVICES
Branding
We build brand equity for business owners who understand that their vision can be communicated through their visuals to find an audience that resonates with their business, resulting in sales, loyalty and building a valued brand.
We’ve already designed over 60 brands. Could we be the right fit for you?
Brand Equity
Noun.
The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
WHAT IS BRANDING, BRAND IDENTITY OR A VISUAL IDENTITY?
Effective branding is a game-changer for your business, enhancing your professionalism and credibility.
Investing in professional branding is not an expense; it is an investment in your future success. It is the key that unlocks the doors to premium clientele, increased profitability, and a distinguished position within your industry.
We've all experienced clicking off a website because it didn't align with our desired image. Countless businesses unknowingly lose potential customers due to a lack of branding and bad design, even before the opportunity for conversion arises.
Embrace the power of modern, commercial branding to define your brand's legacy, capture the attention of consumers, and create an enduring presence in the hearts of those who value exceptional experiences.
MEET SOME OF OUR BRANDING
Clients
Packages
We offer branding packages, as well as a bespoke option where we tailor the perfect solution for your business, its current status and where your vision is going to take you.
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STRATEGY CALL
All of our packages include a call to run through questions we share at kick-off that help us deep dive into the details of your vision, purpose, mission, current business situation and goals for the future.
We’ve had a number of clients tell us that this was hugely beneficial to their overall business - and an unexpected bonus of the branding package!
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VIBE CHECK
Initially, we create concept boards for your with explanations of each theme and why it is relevant for your brand. These are then reviewed by you with an opportunity to share feedback with some helpful prompts!
We have a collaborative process with many of our clients, although if you’d like us to take this off your hands too we can create a singular brand of our best suggestion!
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LOGO SUITE
Once the vibe is set, we design a series of logos to represent your business.
We provide a ‘suite’ or family of logos with variations that help future proof your business by being ready to use in any instance - whether it is on social media, at the top of an invoice or blown up to the size of a billboard.
Logos are all bespoke and exclusively yours alone.
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COLOUR PALETTE
Next, we define your brand colours and supporting colour palette with examples of how to combine colours and the qualities of each colour we’d expect to see on any collateral in the future.
We provided colour breakdowns so you have a unique code per colour for use on the web, video or if you are printing something special!
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FONT SYSTEM
Your font system will be created with links to the fonts for purchase (sadly, we don’t create fonts so licenses have to be purchased elsewhere). A set of rules will be share on how to use each font, for instance an example of a heading versus the body copy will be shared with proportional sizing to ensure everything you create with the guide is perfectly balanced every time.
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ICONS
In some packages, we include bespoke icons design. They say a picture speaks 1000-words and these visual queues are aimed to explain unique selling points, feature, benefits, demonstrate services or simply provide user interface graphics like a cute ‘my account’ icon.
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PATTERN
Some packages include pattern design, which is useful when creating a layered design for your website or marketing collateral. It’s also helpful if you have packaging or require a gift wrapping service.
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PAPER + PROCESS
On our largest packages, we make recommendations of specific paper types for printer materials to ensure consistency offline too. We also can look into the perfect foil swatch for any packaging or special projects.
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CREATIVE + ART DIRECTION
In large or bespoke packages we offer levels of creative direction, from textural references for use in photoshoots and retail space to full guidelines for every marketing channel and on-set shooting support. If you are looking for something specific just let us know at the briefing phase.
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EXAMPLE APPLICATIONS
From a few touchpoints chosen by our team to full guidelines for marketing, we can provide various levels of example collateral to help communicate your brand application.
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GUIDELINES
Every package includes a guidelines document, shared with you as a PDF that houses all the rules and parameters for your brand. This document is easy to understand and provides a way to showcase your brand with suppliers, investors and team members alike ensuring you are all on the same page.
TOP REASONS TO INVEST IN BRANDING
Branding establishes a deep connection between customers and your brand, generating excitement and loyalty. It transcends the realm of a mere logo; it's an investment in the tools that provide clarity and consistency, attract the right audience, and fuel your business growth.
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By investing in professional branding, you can raise prices effortlessly, recouping your initial investment. Customers are drawn to your unique brand identity, linking it with top-notch quality, meticulous attention to detail, and a commitment to delivering outstanding service. Consequently, your brand becomes synonymous with excellence, allowing you to command higher prices.
Launching a marketing campaign centered around your new branding offers an exceptional opportunity to showcase the benefits of your products or services in a premium way, further validating the price increase.
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Brand equity is vital for the future of any business. A strong brand equity should increase customer loyalty, through trust and positive associations with your product/service/experience. This leads to repeat purchases and word-of-mouth referrals resulting in a more stable income. Your offering is also perceived as being of greater value, so pricing can be regularly increase to match the experience offered, without losing market share or customer satisfaction.
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With increased income, comes the opportunity to meet and surpass your financial and commercial goals, bringing you close to your mission, values and purpose. More money in the business means more to invest in growth, whether that is in hiring a team, spending on a new product development, an office space or marketing campaign. The world is your oyster!
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A professional business with high brand equity is a valuable commodity and will aid you in finding investment or selling your business. This is both through proven product/service, conversion metrics and also the investors pre-preceptions of your business.
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We want you to feel proud to ‘go to market’, or hit send, with a brand identity that you love. Our meticulous brand identity design process goes beyond aesthetics. We dive into the core of your business, understanding your values, mission, and unique selling points. With a keen focus on consistency and differentiation, we craft a compelling brand identity that tells your story cohesively across every touchpoint making your business easier to maintain and stay looking as professional as you are!
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With increased income, comes the opportunity to build your business through hiring a team, developing a new product area, expanding into new markets or investing in a marketing campaign.
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With a keen focus on consistency and differentiation, we craft a compelling brand identity that tells your story cohesively across every touchpoint making your business easier to maintain and giving you the tools to create marketing that converts.
SEE SOME OF OUR
Branding Work
COMMERCIAL MODERN BRANDING FOR
Service-based businesses and lifestyle, wellness, beauty and fashion brands.
Branding is more than a logo
There's a common misconception that branding merely involves designing a logo. However, branding goes far beyond a single visual element. It encompasses the strategic framework, visual identity, and tone of voice that collectively communicate with your potential customers on multiple levels. Effective branding not only brings your business to the forefront of their minds but also attracts a following of customers who integrate your brand into their lives and passionately advocate for you.
Branding is a deliberate and powerful way to shape the conversation surrounding your business but it is made up of multiple parts.
Brand Strategy
lays the groundwork by defining your unique positioning and setting you apart from competitors. It encompasses the entire journey of your customers, ensuring a seamless and impactful experience.
is the look of your brand. It is a powerful means of communicating and resonating with your customers' conscious and subconscious. Thoughtfully crafted design elements convey your brand's essence, values, and message. This includes logo, brand marks, colours and font systems.
Visual Identity
amplifies your message and relies heavily on the strength of your branding to achieve recognition and impact. Your branding becomes the driving force behind successful marketing campaigns.
