Carvela
Carvela is inspired by the innate femininity – a powerful and confident woman who revels in every moment and unapologetically lives her life to its fullest.
Within the Kurt Geiger group Carvela is, the most profitable and pulled away from the rest through a revitalising brand identity in 2018 in partnership with with Plum Brands.
To celebrate a new season and the launch of a re-branded Carvela the Press team held a breakfast with VIPs and press. Design required included a brand booklet, menu and small brochure of new collections. I also scribed the place names in a casual but elegant script.
Art Direction and production management of AW18 campaign to follow the SS18 campaign shot by Plum. For SS19, the in-house team completed this campaign shoot; the third ever campaign for Carvela. This campaign was received well by the Chief Creative Officer and used in lightboxes across the store and shop-in-shops globally.
SS18 Art Direction
AW18 Art Direction
SS19 Art Direction
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