Monica Vinader
Monica Vinader is a British luxury jewellery brand that celebrates individuality. Opening up a new category between fashion and fine jewellery, MV creates instantly wearable, contemporary pieces to style, stack and personalise with engraving. They have a diverse celebrity following from Emma Watson, to Olivia Palermo and the Duchess of Cambridge.
Whilst working in-house at Monica Vinader, Lucianne developed brand guidelines and graphic templates to ensure scalability and consistency across the growing business. She was brought in as a digital design, but was promoted to lead both digital and print functions, working directly with Monica and the board to execute the founder’s vision across eCommerce, Marketing, Press, Operations and Retail.
The main task while at MV was designing their first fully responsive website in collaboration with the product team. This included a module and flexible design so variations of each page could be made for future flexibility. The design included product pages and developments in the brand values of ‘personalisation’ and ‘stack and style’ meant that the product pages needed to echo the in-store styling experience. This led to the first engraving tool and personalisation tools to be designed and built for the site. The engraving tool allowed a preview of the design inputted by the user and directly connected into the engraving machines in the warehouse to ensure a perfectly delivered product.
In addition to the new website, emails and social media design, Lucianne managed the team to create printed materials to support new product launches like the Signature bangle. Provided concepts and designs for events and collaborations in the way of invitations, in-store experiences like a gallery of illustrations by Jenny Walton and press gifts. Pop-ups were a regular too requring marketing materials and visual merchandising.
FROM THE DESK OF COURTNEY RODGER
“Luciannne was always such a pleasure to work with - incredibly skilled, creative, solution oriented, and patient. Keenly award of business priorities, Lucianne remained open and flexible to the rapidly changing environment we worked in, producing the highest quality artwork under constant time pressure.”
VP NORTH AMERICA // MONICA VINADER
FROM THE DESK OF KELLY MCAULIFFE
“Lucianne is super talented, super lovely and super industrious - how’s that for a triple threat? But seriously, working with Lucianne at Monica Vinader was such a joy; we collaborated daily on social media content creation and she has this knack of understanding what you need, almost before you know yourself. Lucianne more than delivers to your brief and makes the whole process stress-free and dare I say it... fun! She is a breath of fresh air and I would recommend her to anyone.”
SNR GLOBAL SOCIAL MEDIA MANAGER // MONICA VINADER
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