Spells of Love ✨ Branding & Shopify eCommerce Website For A Jewellery Designer
Hayley, the founder of Spells of Love approached Soley Creative having admired the work we did whilst, working at Monica Vinader on their website. Having had incredible success already, Hayley was ready to take her business to the next level - her initial goal was to build out her brand identity, after having a previous designer create a logo for her.
As with many clients we support, Hayley had realised the restrictions of commissioning a designer to create just a logo as her business progressed. Being keen to future-proof her business she chose to work with us on a Luxury Branding Package, which includes a 90-minute brand strategy workshop.
In this workshop, we developed her new tagline ‘accessible luxury with a human touch’, as well as defining how the brand values and customers will be woven together by visual identity was decided. Then, the design process began and with Hayley’s feedback the brand identity and guidelines were created.
“Lucianne has been nothing but amazing from start to finish!!! I cannot recommend her enough. Her branding has far exceeded my expectations and my initial vision, I cannot thank her enough. She is incredibly thorough, she really wants to understand where you want to take your brand, and produces materials far beyond what I had envisioned. She is extremely helpful and provided me with so much help and advice. I will be using Lucianne permanently for future projects. The BEST!!! Thank you Lucianne xx”
— Hayley Jones
Now that Hayley had a brand she was excited about and felt truly reflected her products and ethos she wanted to redevelop her Shopify website to match, take into consideration the customer journey and incorporate some new marketing tools. The site would also need to be easy to manage for the Spells team.
Enter A Few Great Women… Soley Creative’s founder Lucianne, co-owns A Few Great Women with four other senior-level eCommerce specialists, and they support female business owners within the fashion and lifestyle retail space. The site was designed by Lucianne, and built by the AFGW team. Hayley was also able to utilise specialist support in CRM, Content and copy from the team to culminate in her new website.
“Working with A Few Great Women has been an absolute dream. They have created a website that is so much more beautiful than I could ever have imagined! Their advice and support has been invaluable. They really care about you and the brand, and help create your dream. I cannot recommend them enough. I will be working with A Few Great Women on all future projects. Thank you so much girls!”
— Hayley Jones
If you are ready to move the dial on your business, we’d love to support you. You can get in touch by clicking the button below, or if you want to check out a few more of my website design projects have a look at the carousel below.
L
Xo
