What It’s Like to Work with Soley Creative: A Typical Design Flow
Not Just a Logo Studio. A Commercial Design Partner.
Whether you're launching a new product, refreshing your brand, or building for scale, we're not here for short-term design fixes. We're here to support you with commercially focused design that reflects your brand and your ambitions.
Here's what a typical project journey with us might look like.
Got a project in mind and want to get in touch?
1. Brand Identity Design
We start with a full visual identity:
- Logo suite (primary, submark, favicon, stacked)
- Colour palette and typography system
- Supporting elements like graphic shapes, patterns or textures
- Style guide
This sets the foundation for everything that follows.
2. Email Master Template Design
We design Klaviyo-ready templates for both flows and campaigns.
Our designs are mobile-first, user-friendly and aligned with your brand’s voice.
What you get:
- Modular email design
- Campaign-ready templates
- CTA hierarchy and visual storytelling
- Built to hand over to your Klaviyo consultant or in-house team.
3. Packaging Design
We translate your brand identity into packaging that feels tactile, beautiful, and premium, without losing clarity or compliance.
We design:
- Product labels
- Boxes, wraps or sleeves
- Promotional inserts or gift packaging
4. Social Media Templates
We create scalable, editable templates for Instagram, email headers, or campaign launches - so your team can create consistent content without the guesswork.
5. Website Design
We visually design websites on Shopify or Squarespace, focusing on UX and conversion.
While we don’t handle development in-house, our files are dev-ready and easy to hand over.
✔️ Homepage
✔️ Collection and product pages
✔️ About, story or values-led pages
✔️ Fully responsive mobile design
6. Presentation or Pitch Deck Design
We design pitch decks, investor presentations or press packs that look as good as they sound. Structured, stylish and on-brand.
7. Ongoing Design Retainer
Once your foundation is live, we become your design support team for:
- Marketing campaign assets
- Shopify promo graphics
- Email header refreshes
- Print collateral
- Lookbooks or seasonal product launches
8. Brand Guardianship Retainer
For brands ready to scale or evolve, we offer strategic creative direction across all design output.
This ensures your design stays on-brand and on-trend, without the internal stress.
We help with:
- Art direction oversight
- New asset reviews
- Guidance across new channels or collaborators
- Brand evolution planning
What We Don’t Do In-House (Yet!)
While we don’t currently offer:
✍️ Copywriting
🧠 Full exploratory Brand Strategy (watch this space)
💻 Website development (we’ve got friends in code-y places)
❤️🔥 Content Strategy
…we regularly collaborate with trusted experts, or your existing partners, to make sure everything clicks into place seamlessly.
Why It Works
This full-service approach builds consistency, trust, and long-term results. You’re not just getting “nice design” you’re building a brand that converts.
🚀 Planning your next brand evolution or product launch in 2025? Get in touch, we’d love to partner with you.
