Kurt Geiger - Rainbow Week

black friday

Looking to be a point of difference in the retail space through the sea of standard Black Friday graphics, Kurt Geiger was looking for marketing concepts. After the success of the Rainbow Kensington Handbag in the season before, it seemed like a no-brainer to utilise the same colour palette, rainbow arch and the tongue-in-cheek crossed out ‘Black Friday’ so I presented the idea of Rainbow Week, which was developed into Rainbow Event.

 
 

SERVICES DELIVERED

  • Campaign Concept

  • Website Assets

  • Email Design

  • Packaging

  • Social Media

ANIMATED LOCK-UP

SWING TICKETS & STICKERS

In-store products were kimbled and labelled to show off the event on each set of shelves, then an alternative styling was used to highlight special discounts, with swing tickets and in-shoe stickers.

IN STORE VINYLS

 
 

Looking for some graphic design support?

Help is on the way dear! (If you know, you know…!)

Do you need something similar to this case study, or are looking for someone to support you with weekly design to-do’s? Get in touch! We’d love to have a virtual coffee and hear what we can do to help!

 
 

Check out some more Case Studies below…

Lucianne Uwins

I’m Lucianne, a creative designer specialising in website design, branding, marketing collateral for businesses large and small particularly within the retail sector. I also love to work with brides and grooms-to-be on their wedding branding, websites, invitations and more.


I help businesses grow using a personalised, hands-on approach to your brand identity and design requirements.

https://www.soleycreative.com
Previous
Previous

Kurt Geiger - Rebrand

Next
Next

Kurt Geiger - Valentine’s Day