In 2024 we hope to see many more people build new businesses that they are passionate about. To help you get started we’ve put together this a series of checklists to help you prioritise those vital initial stages.

Before developing a visual identity, it's crucial to establish a comprehensive brand strategy. This involves defining various aspects that shape the brand. Scroll down to discover the crucial steps to create a brand strategy.

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1. Brand Purpose and Values

Clarify the fundamental reason for the brand's existence and the values it upholds to resonate with consumers who share similar values.

2. Target Audience

Identify and understand the target audience. Know their demographics behaviours, preferences, and needs to guide brand communication and connection with its audience.

3. Brand Positioning

Determine the brand's unique position in the market. What sets it apart from competitors? Clearly articulate the brand's value proposition and its benefits to consumers.

7. Messaging Strategy

Develop a consistent and compelling messaging strategy. Clearly articulate the brand's key messages, taglines, and brand story. Ensure that these messages align with the brand's values and resonate with the target audience.

8. Brand Voice and Tone

Define the brand's voice and tone. Whether the brand adopts a formal, casual, or friendly tone, it should be consistent across all touchpoints to create a cohesive brand image.

9. Brand Touchpoints

Identify all touchpoints where the brand interacts with its audience. This includes physical locations, online platforms, customer service, and marketing channels. Define how each touchpoint should reflect the brand consistently.

By thoroughly addressing these key areas, a brand can develop a strong foundation for its visual identity, ensuring that the design elements align with the broader brand strategy and effectively communicate the desired brand image to the target audience.