3 Ways a retainer will save you time and money
Are you often in a dilemma of needing design work, but unsure on how much time and money should be invested in it? This is where a design retainer can be incredibly helpful for you and your brand, saving you time and money.
What is a Design Retainer?
A retainer is a monthly booking at a set rate of either specific graphic design services and deliverables, or a fixed number of design hours. The retainer can be customised to meet the specific needs of your business, and it can cover a wide range of design services, such as graphic design, web design, branding, or product design. Want to see what design work could be included in a retainer, check out our previous post here: https://soleycreative.com/studio-notes/jobs-a-design-retainer-can-take-off-your-list
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A monthly cost, without any surprises!
One of the biggest advantages of a design retainer is that it allows businesses to budget their design expenses more effectively. With a retainer, the cost of the design work is fixed and predictable, and you know exactly how much you’ll be paying each month or year. This can help avoid unexpected expenses and make it easier to plan for future projects, without any surprises!
2. We get to know your brand
The graphic designer who works with you will get to know your brand, providing you with consistent and cohesive designs that require fewer rounds of amends. With a design retainer, you can streamline your design processes and avoid time-consuming delays. For example, instead of going through multiple rounds of revisions and approvals for each individual project, you can work with your retainer team to develop a set of design standards and guidelines that can be applied to all of your design work. This can help reduce the amount of time it takes to complete each project, as well as the number of revisions needed.
Consistency in design is essential for building a strong brand. When having a design retainer, you have a dedicated team of designers who can ensure that all of your design work is consistent with your brand guidelines. This can help you create a strong brand identity that resonates with your target audience and makes your business stand out.
3. Reduced costs
Finally, a design retainer can actually save you money in the long run. By working with a designer on a retainer basis, the cost of projects will be a set rate which is often lower than you would pay for individual projects. Additionally, because your design team is familiar with your brand and your design needs, they can often work more efficiently, which can reduce the amount of time and money required to complete each project. So really, a win win!
If you're looking for a more cost-effective and streamlined way to manage your design work, a design retainer is definitely worth considering. By providing predictable costs, streamlined processes, consistency in design, and reduced costs, a design retainer can help you save time and money while also ensuring that your design work is of the highest quality. So why not take the first step and explore your options for a design retainer today?
