Ways to resonate on an emotional level with your clients
Did you know customers are more likely to purchase and recommend your product or service if they have an emotional connection with your brand? It’s the same for you, you resonate with brands who you feel you have a personal connection with. If that’s the brand’s ethos, tone of voice, product/service or identity. And these days, that emotional connection is more important than ever!
Building relationships and connections with your customers/audience is paramount in helping your business thrive! It will help in nurturing loyal customers, safeguarding that relationship and ensuring they’re there for the journey! Here are a few ways you could incorporate emotional resonance with your clients…
TELL STORIES THAT THEY CAN RELATE TO
When owning a brand or business, telling captivating, emotional stories that connects with your audience will help to build an emotional relationship. Knowing there is a real human behind the brand/business will create an authentic and personal feel, which is what people crave!
CONSIDER YOUR TONE OF VOICE
How you speak can leave a lasting impression on those around you. Your tone of voice distinguishes who you are and can tell others so much about you. Speak to your clients like they are your friends, you want people to feel as if they can talk to you, which could help prevent later issues down the line! The wrong tone of voice can also put off potential customers, so is a really important factor to consider and determine from the get go!
THINK ABOUT YOUR IMAGERY, AND HOW TO INSPIRE YOUR CLIENTS
Your tone is not only distinguished by your voice but also the content that you post too! Ensure that all imagery relates to your brand’s identity and ethos, and that it is relevant to your audience. Remember, quality over quantity, don’t just post anything to keep up a rhythm, inspire your clients with your posts! Make them look forward to the next one, posting content they want to see, consistency is key! Inspiration is contagious, when something you post resonates with people, they can’t help but pass it on.
CREATE CONTENT THAT WILL HELP EDUCATE THEM
Creating educational content will give clients free value and will encourage them to keep coming back to discover more! This helps to show clients and potential clients why your business or product is worth sticking around for. While content to entertain appeals to a reader’s emotions, content to educate appeals to their rationality.
TESTIMONALS
Testimonials are a great way to showcase reliable feedback from real people. This again shows the authenticity of your brand and what people really think of their experience with you, whether that is a product you sell or a service. So build up your testimonials and get them out there for people to see, they will really help with new and potential business!
Need more guidance or want to discuss further? Book in a Power Hour with our founder Lucianne to help run through any business process questions and talk in more detail about ways to resonate on an emotional level with your clients.
