Commercial Design: The ROI of Professional Email Design
In the competitive digital landscape, email marketing remains one of the most effective tools for reaching and engaging with your target audience. We understand the importance of investing in compelling email design and the significant returns it can generate for your business. In fact, we recently recorded a podcast with the inside scoop on how to really optimise commerciality in email.
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Good Email Design will:
☑️ Create more confidence in your brand
☑️ Cause higher conversion rates in the form of open- and click-through rates
☑️ Heighten alignment and association between customer and brand
☑️ Encourage loyalty and repeat purchase
☑️ Elevate status in the sector
Overall, it increases Brand Equity in the long term.
Here are just a few ways that expertly crafted email campaigns can boost your ROI:
1. Increased Open Rates:
Some email service providers (ESPs) have a list of rules that determine a relevant email and a ‘spam’ email. By working with an expert who understand best-practice email design, you are more likely to land in the relevant inboxes and increase your open-rates due to increased deliverability. We all hate spending time on marketing strategies for them to fail, so ensuring deliverability is certainly high on our agenda when designing good email campaigns.
2. Higher Click-Through Rates:
Engaging content paired with intuitive design elements prompt recipients to take action, resulting in higher click-through rates. By optimising for conversions, our email campaigns drive traffic to your website and encourage meaningful interactions with your brand.
3. Improved Brand Perception:
Consistent branding and visually cohesive designs enhance brand recognition and credibility. By conveying professionalism and attention to detail, our email designs instill trust in your audience, fostering long-term relationships and customer loyalty.
4. Enhanced Personalisation:
Tailored content and dynamic elements create personalised experiences for each recipient, increasing relevance and engagement. We can develop personalised graphics, names and details within email designs that make your emails feel considered and thoughtful to your customer, making them more engaged with the email AND the brand on a deeper level.
5. Streamlined Automation:
By updating your email template with best-practice and commercial design tips you can further enhance email return on investment by implementing these tips. Automated email workflows save time and resources while delivering timely and relevant communications to your subscribers.
Investing in professional email design is not just about sending messages; it's about delivering impactful experiences, whether its a first impression or a fortieth, that drive meaningful results. We’d love to be your partner, helping to unlock the full potential of your email marketing and maximise returns with the long-term in mind.
Ready to elevate your email marketing strategy ? Contact us today to schedule a consultation and discover how our team can help you achieve your goals.
