Cool Crutches
Because life is complicated enough, live comfortably, safely and in style
Founder, Amelia Peckham had a life-changing injury which prompted her to create walking aids that were safe to use, fashionable and were comfortable. She had seen some of our previous work and got in touch to discover how a branding package could help her brand build recognition and align better to her target customer. We collaboratively pulled together an identity that nodded to its predecessor but was more sophisticated, legible and easy to use.
The Shopify website was then designed and is being developed by A Few Great Women. This included a personalisation tool for walking sticks and crutches for ‘design your own’ functionality. It will be launching soon.
Since the brand identity was updated, Amelia needed to realign her email automation, so we set to work updating these email flows with a new email template built in Klaviyo and merging best-practice commercial design with brand identity and strategic layouts. we also supported Amelia creating new stationery and leaflets about the brand values.
We will be working with Amelia on an ongoing basis to support Cool Crutches from 2023 onwards.
Website and ongoing work in collaboration with Jhala Co
WEBSITE
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